Social Media

I manage social media with a clear strategy, creative touch, and consistent results. With a solid understanding of SEO and a close watch on Google’s core updates, I ensure that content not only looks good but also ranks well. Let's just say I check performance metrics like most people check their notifications — frequently and with purpose.

Stop Fixing What’s Not Broken: What to Do After a Ranking Drop

When rankings drop, the internet’s favorite reaction is: “Let’s delete half the page, rewrite every heading, and remove that one button someone on Reddit said Google hates.”

Calm Down

Those quick fixes? They often do more harm than good, such as trying to fix a leaky faucet by repainting the bathroom.
Google isn’t punishing websites for existing. It’s rewarding the ones that actually help people — clear layouts, useful content, and a page that doesn’t make users cry inside.
Here’s a better approach:
Focus on top pages and queries.
Small drops (e.g., position 2 to 4): No drastic action needed.
Large drops (e.g., position 4 to 29): Review the content more deeply.
Check performance across various search types, including Web, Images, Videos, and News.

Always ask: Does this change improve the user experience? Or am I just reacting?